DATA
Business Solution

Customer Data & Intelligence

Unify identity, behavioral and transactional context for segmentation, decisioning and activation.

01 / SOLUTION BLUEPRINT

Business flow before module boundaries.

Unify identity, behavioral and transactional context for segmentation, decisioning and activation.

Unity CDP ↗Fusion Sales ↗Fusion Service ↗
END-TO-END VIEW

How it flows with Oracle CX Cloud.

A high-level view of the Customer Data & Intelligence journey: each stage, the Oracle application that runs it, and the outcome it drives.

CX & revenue

Customer Data & Intelligence

The challengeCustomer data is duplicated across marketing, sales, service and commerce, so no team has a trusted view or can personalise in time.

End-to-end flow · click any stage
Stage 1 of 6 · Ingest

Data streams in from CX, ERP, web, apps and offline sources.

Oracle CX Cloud: Oracle Unity CDP + Integration
Business outcomes
  • One trusted customer view across teams
  • Timely, relevant personalisation
  • Data that improves every engagement
Our point of view

Personalisation starts with knowing who the customer is.

Every CX ambition depends on a trusted, unified view of the customer. We build customer data foundations with Oracle Unity that marketing, sales and service can actually act on.

  1. 01

    Identity is a business decision

    Which records belong to the same person or account is defined by business rules. We design match and survivorship logic with the business, not just the data team.

  2. 02

    Use cases before data lakes

    We start from decisions the business needs to make, then bring in only the data that powers them. Value comes in months, not years.

  3. 03

    Activation is where value appears

    Segments and insights matter only when they reach the systems that engage customers. Integration with Fusion Marketing, Sales and Service is designed upfront.

  4. 04

    Consent and trust are features

    Privacy, consent and data governance are built into the platform, not added after launch.

Where our team goes deep on Customer Data & Intelligence

Oracle Unity CDPIdentity resolution and survivorshipCustomer 360 data modellingSegmentation and ML modelsActivation to Fusion Marketing, Sales and ServiceData ingestion with Oracle IntegrationConsent and data governanceCustomer analytics

Questions we help leaders answer

  • How many versions of each customer do we have today?
  • Which decisions would change with a trusted 360 view?
  • How fast can a new segment reach a campaign?
  • Are we using customer data in a way customers would trust?

Planning a Customer Data & Intelligence initiative?

Tell us where Customer Data & Intelligence stands in your organisation today. We will show where to start, which Oracle capabilities matter most, and what value to expect first.

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